Fee and profit articles
Practical guides to pricing, payments and the costs behind each sale.
Practical explanations with worked examples to help you use the calculators and question their assumptions.
10 of 10 articles
How to reverse an invoice without undercharging
Work backwards from your desired payout, including percentage fees, fixed charges and cent rounding.
Read article →Freelance & InvoicingWhy small payments have a higher effective fee
Compare percentage-plus-fixed pricing using the actual transaction size, rather than the headline percentage.
Read article →E-Commerce & MarketplacesProfit margin vs markup: the pricing mistake that changes your target
Learn why a 30% markup is not a 30% margin, with a fee-aware product-pricing example.
Read article →E-Commerce & MarketplacesCharging for shipping does not make shipping cost-neutral
Separate buyer-paid delivery from carrier costs and understand how percentage fees affect shipping recovery.
Read article →E-Commerce & MarketplacesHow much can you spend to acquire an order?
Calculate break-even acquisition cost and see why a strong return on ad spend can still leave little profit.
Read article →E-Commerce & MarketplacesHow to build a returns allowance into product pricing
Use expected return costs without confusing refunded revenue, lost inventory and extra handling expenses.
Read article →Freelance & InvoicingTurn a freelance project payout into a realistic hourly rate
Include preparation, revisions and administration when assessing a fixed-price project.
Read article →Freelance & InvoicingWhy your platform payout differs from a fee estimate
Use a transaction-by-transaction reconciliation to locate differences in fee bases, timing, refunds and conversion.
Read article →E-Commerce & MarketplacesHow many extra sales does a discount need?
Measure the contribution lost to a discount before relying on higher sales volume to replace it.
Read article →E-Commerce & MarketplacesWhen product bundles save fees—and when they do not
Compare separate orders with a bundle while accounting for fixed fees, discounts and fulfillment changes.
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